In December 2014 Artificial Rome teamed up with Heimat Hamburg and giraffentoast to bring to life an interactive brand identity film for Siemens Home Appliances. A spatial installation with a theatrical stage, utilising latest anamorphic 3d mapping technology and a clever camera tracking system, that could transform into very believable ever changing worlds, visible only for one spectator: The camera.
It was quite important that this vast amount of technology in use would be there to serve the user, instead of having him follow the technology, ensuring that the concept aligned with the core philosophy of Siemens Home Appliances, that building a product should make the life easier and free time for the important things in life. The result is an innovative and experimental brand identity film showcasing technological excellence, staying true to the idea that the medium is the message.
This was the biggest production for me so far. I was kind of runner for everything. So i modelled the forest scene, made construction plans for the polygonal stage and i was responsible for the whole tracking system. We used eight optitrack cameras to cover the whole area which is about 100 square meters. Optitrack itself suggested 20 cameras for this job but it worked.